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Amanda Perelli

Amanda Perelli is a junior reporter at Business Insider covering what's new in the business of YouTube, Instagram, and the influencer industry at large. She graduated from Quinnipiac University with a journalism degree. You can reach her by emailing: and you can find her on Twitter @arperelli.

Subscribe to Business Insider's influencer industry newsletter: Influencer Dashboard for a weekly rundown of what's new inside the influencer economy, top news of the week, power players in the business, and a break down of the ways influencers earn their money online. 

Media 2020-06-03T15:51:25Z

'A responsibility to speak out': YouTube star Eva Gutowski on what influencers and brands can do to support Black Lives Matter

Gutowski has 11 million subscribers on YouTube and she shared her thoughts on how influencers can use their platforms responsibly.
BI Prime Media 2020-06-03T12:35:00Z

Brands and influencers are stopping their marketing campaigns to focus on messaging around the George Floyd protests

Brands are halting influencer campaigns to avoid tone deafness on social media during a week of widespread protests.
BI Prime Media 2020-05-29T18:00:00Z

A new report reveals the 10 brands that spent the most on sponsored YouTube videos last quarter

Epic Games, behind popular games like "Fortnite," was the highest-spending brand for YouTube sponsored videos, according to a new report.
BI Prime Media 2020-05-28T14:15:00Z

YouTube star LaurDIY is hosting a new HBO Max series. She shared how she built her business empire?from search to merch to streaming TV.

Lauren Riihimaki shared her journey on YouTube, which started during her first year of college, and how she's expanded her digital brand.
Media 2020-05-28T12:21:00Z

Eminem joins a secretive text-message startup, sponsored content rates drop, and a new media kit library

This week's rundown includes how a personal-finance YouTuber went from filming videos in a Walmart parking lot to building a lucrative career online.
BI Prime Media 2020-05-27T19:07:00Z

4 real media kit examples that influencers on YouTube, Instagram, and TikTok use to get brand sponsorships

Business Insider spoke to 4 influencers on social media who shared the exact media kits they use to land sponsorships, which include rates.
Media 2020-05-26T13:35:46Z

Seeking nominations for the top investors in the digital creator and influencer industry

Business Insider is putting together a power list of the top venture capital and investment professionals who are powering the creator economy.
BI Prime Media 2020-05-26T13:13:00Z

$220,000 from YouTube last year: How a personal-finance creator went from filming videos in a Walmart parking lot to a lucrative career

Ryan Scribner has 623,000 subscribers on YouTube and shares tips on the best investing apps and stock market advice with his followers.
BI Prime Media 2020-05-26T12:19:00Z

A YouTube creator with 2 million subscribers shares the exact 24-page media kit she uses to get brand sponsorships

In 2019, Mogilko refused over 30 companies for a brand campaign, only promoting brands she's highly interested in, according to her media kit.
BI Prime Media 2020-05-26T12:10:00Z

How much money a YouTube star with 100,000 subscribers makes: fitness influencer

YouTube's Partner Program allows influencers to earn money off their channels by placing ads within videos.
Media 2020-05-21T16:17:00Z

How the coronavirus is changing the influencer business, according to marketers and top Instagram and YouTube stars

Business Insider spoke to influencer-marketing professionals across the industry to learn how they're adjusting during the coronavirus pandemic.
Media 2020-05-21T12:19:24Z

Exclusive: YouTube creator and competitive eater Matt Stonie has signed with talent management firm Night Media

Matt Stonie's content revolves around massive food challenges where he shows off his ability to consume huge amounts of food quickly.
Media 2020-05-21T12:17:16Z

YouTube manager secrets,?making 'slime' money on TikTok, and how much 1 million YouTube views is worth

This week's rundown includes how much YouTube creators make on a video with one million views and how much creators earn a month from the platform.
Media 2020-05-20T15:41:04Z

YouTube talent managers share the biggest challenge they face in helping build an influencer's career

Managers say editing videos is the "biggest time suck" for a YouTube creator, but influencers are often hesitant on hiring someone new to take over.
BI Prime Media 2020-05-20T12:10:00Z

YouTube managers reveal the secret details of their jobs working with influencers, from dealing with hackers and breakups to locating rare animals

We spoke to 5 talent managers who work with YouTube creators across the lifestyle, gaming, beauty, and fashion verticals.
BI Prime Media 2020-05-16T11:15:00Z

How much money YouTube pays for 1 million views, according to 5 creators

We spoke with five YouTube creators on how much each of them earned from videos with 1 million views.
Media 2020-05-15T12:41:05Z

YouTube and Instagram influencers share their playbooks for making money despite the ad downturn

Business Insider spoke to influencers across social media to learn how they're adjusting content and revenue strategies during the pandemic.
BI Prime Media 2020-05-14T18:13:00Z

16 YouTube stars reveal how much they get paid per 1,000 views

Influencers who are a part of YouTube's Partner Program can earn money on their channels by placing ads within videos.
BI Prime Media 2020-05-14T14:35:00Z

5 YouTube creators break down their monthly incomes from the platform

Creators who are a part of YouTube's Partner Program can monetize their YouTube videos with ads and they receive a paycheck every month.
Media 2020-05-14T12:14:17Z

How to start a TikTok influencer house, YouTuber monthly incomes, and Instagram DM networking

This week's rundown includes a breakdown of how much YouTube creators earn a month and how travel influencers have pivoted business.
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