BI Prime Advertising 2020-02-10T13:58:00Z
Amazon Alexa

Amazon is ramping up its pitch for audio ads after long promising Alexa would be ad-free

Audio ads through Amazon Music are part of Amazon's effort to show that its platform works for advertisers trying to build awareness.
BI Prime Media 2020-02-10T13:36:17Z
Etsy artist Annie Morcos

TikTok has become a powerful marketing tool for some Etsy sellers, who say they're using it to make thousands of dollars in art sales

With more than 1.5 billion downloads, TikTok has become a viable sales tool for artists looking to promote their art on the e-commerce platform Etsy.
BI Prime Advertising 2020-02-10T05:01:00Z
kind founder

$4 billion snack maker Kind says it will spend 'tens of millions of dollars more' to market its new frozen and refrigerated products, and hit $1.6 billion in sales in 2020

The move comes on the heels of Kind acquiring Creative Snacks and confectionary giant Mars buying a minority stake in the company in 2019.
BI Prime Media 2020-02-08T18:05:53Z

A 22-year-old beauty YouTuber explains the main ways she makes money, from a merchandise line to a makeup palette with Tarte Cosmetics

Adelaine Morin runs a popular beauty and fashion channel on YouTube. She took us inside her influencer business and merchandise line with FanJoy.
BI Prime Media 2020-02-08T16:01:00Z

How YouTube stars Dude Perfect built a sprawling business that makes an estimated $20 million in yearly income

Dude Perfect member Coby Cotton shared how the group has stayed relevant throughout the years by switching up their style of content.
BI Prime Media 2020-02-08T15:40:00Z

A conversation with YouTube star Guava Juice, who has 14 million subscribers and a toy line sold at Target and Walmart

Roi Fabito started his YouTube career out of boredom in 2006. Today he has grown the Guava Juice empire into a lucrative business.
Advertising 2020-02-07T20:26:04Z

Advertisers sell benefits of e-commerce on smart speakers – but it could be a lost cause in the U.S. market

eMarketer shares brand new 2020 updates to our predictions for the future of voice-based e-commerce.
BI Prime Tech 2020-02-07T20:19:36Z

Amazon quietly hired the NBCUniversal executive known as ex-CEO Jeff Zucker's 'right-hand man' to lead PR for its original-video and streaming services

Amazon tapped Cory Shields, a longtime NBCUniversal executive, to lead PR for its video-streaming and original-content business.
Advertising 2020-02-07T17:02:56Z

Seeking nominations for the top PR experts in crisis management

We want to hear who are executives and companies' first call when they're facing reputation damage, crises, or other difficult situations.
BI Prime Tech 2020-02-07T16:15:00Z

Facebook's comments tool promised to make 'higher quality discussions' on the internet. It's riddled with spam instead.

Facebook's spam-detection systems are failing to notice blatant spam and scams, leaving popular websites covered in malicious comments.
Media 2020-02-07T15:39:14Z

The DOJ's antitrust probe into Google is honing in on its third-party advertising business

The Department of Justice's (DOJ) antitrust probe into Google is honing in on the company's third-party advertising business and its impact on and influence over publishers and advertisers.
Tech 2020-02-07T15:11:00Z

From PewDiePie to Shane Dawson, these are the 26 most popular YouTube stars in the world

From comedians to gamers to vloggers of all kinds, these YouTubers have generally built their followings outside of the control of media giants.
BI Prime Media 2020-02-07T13:59:29Z

Meet the startup helping YouTube creators earn millions in extra ad revenue by reposting their content on Facebook and Snapchat — including $68,000 from a single video

Posting videos across YouTube, Facebook, TikTok, and Snapchat can be a headache for creators. Startup Jellysmack is trying to streamline the process.
BI Prime Advertising 2020-02-06T21:05:42Z

What it's like to work at Nike's ad agency Wieden and Kennedy, according to insiders

The independent firm behind Nike, McDonald's, and Old Spice is wildly different than many of its competitors, executives say.
Media 2020-02-06T16:26:15Z

Seeking nominations for the top PR agents in the YouTube and influencer space

Business Insider is launching a list of the top public relations agents in the influencer industry with clients?across YouTube, Instagram, and TikTok.
BI Prime Advertising 2020-02-06T14:22:00Z

Facebook and Google's historically massive advertising is slowing, and it shows how privacy and Amazon are taking their toll

Instagram and YouTube are growing, but they're a small part of their companies' overall revenues.
Media 2020-02-06T13:22:59Z

Yoola's strategy for making YouTube millions, the milkshake brand dominating TikTok, and inside UTA's Charli D'Amelio deal

This week's rundown includes tips for starting a successful YouTube channel and the exact document one influencer uses to pitch brands.
BI Prime Advertising 2020-02-05T21:42:15Z

Curaleaf, the biggest cannabis retailer, just snapped up Cura. The new CMO revealed how he plans to move the company forward after a string of controversies.

Jason White said Curaleaf planned to use its distribution network to boost sales of Cura's Select cannabis oil products.
Tech 2020-02-05T20:50:26Z

Meet Ryan Roslansky, LinkedIn's next CEO who was Jeff Weiner's first hire back in 2009

Roslansky and Weiner first met in 2001 at Yahoo, and Weiner has said that the new CEO was instrumental to LinkedIn's success.
BI Prime Media 2020-02-05T20:38:09Z

Inside UTA's deal with TikTok star Charli D'Amelio and how the talent agency plans to expand her influencer business

We spoke to execs at UTA about signing TikTok star Charli D'Amelio and what the talent agency looks for in a TikTok creator.
Tech 2020-02-05T20:20:59Z

Trending: Big Tech companies are getting older but they can still learn new tricks

In this week's edition of Trending we look at some of the big changes at Google and Microsoft, and the shifting landscape for venture-funded startups.
Media 2020-02-05T19:31:13Z

Seeking nominations for the top influencers and online creators in New York

Business Insider is launching a list of the top influencers who live and create content in New York.
Tech 2020-02-05T19:06:00Z

A verified Kendall Jenner TikTok account was deleted because it was an imposter — and TikTok won't say why it gave a fake account a verified blue checkmark

The implications of a TikTok giving legitimacy to a fake account posing as Kendall Jenner are troubling for the popular social platform.
BI Prime Media 2020-02-05T17:44:59Z

An Instagram influencer with 100,000 followers shares the 9-page media kit she uses to pitch brands, which includes how much money she charges

Influencer Macy Mariano shares a copy of the most up-to-date version of her media kit, which she sends to brands when pitching sponsorship deals.
Tech 2020-02-05T16:45:17Z

LinkedIn CEO Jeff Weiner is stepping down and will be replaced by the exec in charge of product

LinkedIn CEO Jeff Weiner is stepping down after 11 years. He will be replaced by Ryan Roslansky, a senior vice president in charge of product.
Retail 2020-02-05T16:31:34Z

People are willing to wait in line for hours at a Korean chain that only makes toast. Here is what makes it so good.

Here is what it is like to visit Isaac Toast, a South Korean chain that serves nothing but toasted egg sandwiches.
Media 2020-02-05T16:11:00Z

How Google plans to build on YouTube's $15 billion in ad revenue

For the first time, Google's parent company Alphabet disclosed details about YouTube's advertising revenue in its Q4 earnings report.
BI Prime Advertising 2020-02-05T15:32:00Z

AT&T's WarnerMedia is seeking tougher payment terms from its ad agencies — and it shows why traditional agencies are in trouble

Sources said agencies were asked to reduce their fees and agree to longer payment terms in exchange for the possibility of more work.
BI Prime Advertising 2020-02-05T14:10:00Z

How to get a job at famous ad agency Wieden and Kennedy, and what applicants should never do, according to insiders

The agency cares more about people who are passionate and have creative side projects than awards they've won.
BI Prime Media 2020-02-05T14:08:40Z

The executive producer of NYT podcast 'The Daily' describes how she came up with the idea and how the show found its footing

After starting her career at NPR, Theo Balcomb applied to The New York Times' audio team with an idea that would revolutionize podcasting.
Advertising 2020-02-05T13:57:21Z

Spotify is buying Bill Simmons' Ringer company as its podcast shopping spree continues

The Spotify-Ringer deal is the latest in a string of acquisitions from Spotify to expand into podcasting.
BI Prime Media 2020-02-05T13:16:00Z

YouTube star Marques Brownlee explains how he got his start and his advice to someone who wants to launch a channel and creator career

YouTube creator Marques Brownlee has 10 million subscribers and reviews the latest technology on his channel.
BI Prime Advertising 2020-02-05T11:00:00Z

Two Viacom alums are combining with an award-winning creative agency to challenge Madison Avenue and are already pulling in $100 million in revenue

Known says it can help its clients like Google, Microsoft and Universal Music Group deal with the complexities of today's marketing environment.
Advertising 2020-02-04T21:58:59Z

Privacy dooms a startup, how to get a job at Wieden and Kennedy, and the power players of podcasting

Jumpshot was part owned by Ascential, the holding company behind the ad conference Cannes Lions and the well-connected consulting firm MediaLink.
Tech 2020-02-04T20:24:41Z

Instagram reportedly generated $20 billion in ad revenue in 2019 — even more than YouTube

We finally know just how crucial Instagram is to the future of Facebook's business.
BI Prime Media 2020-02-04T18:45:00Z

CASE STUDY: TikTok ads have been 300% more efficient than Instagram ones in getting new users for fintech startup Tally

As more adults sign up for TikTok, fintech brands are using influencer videos and its self-serve ad platform to advertise on the platform.
BI Prime Advertising 2020-02-04T18:36:00Z

Inside the making of Facebook's $11.2 million Super Bowl ad, an epic undertaking spanning several months and locations

The 1-minute spot featured a montage of "rock-themed" activities inspired by actual Facebook Group members.
Retail 2020-02-04T18:20:59Z

Impossible Foods made a parody video about poop in beef in response to a Super Bowl ad attacking plant-based 'meat'

A Super Bowl attack ad targeting plant-based "meat" hit the airwaves on Sunday. Here's why Impossible Foods felt compelled to respond with a parody.
BI Prime Advertising 2020-02-04T18:10:43Z

The inside story of how startup Jumpshot, once valued at $173 million, came crashing down after reports that it was selling people's data

Former employees and marketers said the shutdown happened quickly over concerns that the firm could damage parent company Avast's financials.
BI Prime Tech 2020-02-04T17:56:00Z

How Google turned its long-awaited YouTube and Cloud revelations into shiny objects designed to distract you

Alphabet disclosed YouTube and Google Cloud revenue for the first time. But the new details couldn't hide a disappointing report.
Retail 2020-02-04T15:27:39Z

Starbucks created an all-purple menu to win over BTS-obsessed K-pop fans in Korea. Here's why the coffee giant should bring the BTS menu to America.

With sold out-merch and an Instagram-ready menu, the BTS-Starbucks partnership is a success — and one the chain should think about replicating.
Retail 2020-02-04T15:10:32Z

I ate at Costco's food court in Korea, and dishes you can't get in the US like sea snail porridge and beef bulgogi bake blew me away

We taste-tested menu items including a bulgogi bake and discovered that Costco's food court is just as good in South Korea.
BI Prime Media 2020-02-04T14:02:04Z

Meet the 29 power players of podcasting who are pushing original audio production forward as the industry surges toward $1 billion in ad revenue

Here are some of the most influential people in the podcast industry, from "The Daily" lead producer to hosts like Malcolm Gladwell and Ira Glass.
BI Prime Media 2020-02-04T13:13:00Z

Meet Yoola, the company helping YouTube stars like 6-year-old Anastasia Radzinskaya make millions from global business empires

Eyal Baumel, the CEO of Yoola, broke down the company's global strategy and how it turns clients into fast-growing YouTube creators.
BI Prime Media 2020-02-04T13:11:00Z

A TikTok street photographer with 3.6 million followers explains how much money he makes — and his 3 main sources of income

TikTok stars can charge for sponsored videos and paid song integrations or leverage the app to run a side business like coaching.
Tech 2020-02-04T01:04:11Z

YouTube brought in $15 billion in advertising revenue in 2019 — 9 times more than Google paid to acquire the site 14 years ago

Google paid $1.65 billion in 2006 to acquire YouTube — which had around 65 employees — and called it "the next step in the evolution of the Internet."
Tech 2020-02-03T21:44:51Z

FINALLY: Google just revealed YouTube's ad revenue, 14 years after acquiring it, and the video site brought in $15 billion last year

The ad revenue for the platform comprises more than 9% of Alphabet's total revenues of nearly $162 billion in the 2019 fiscal year.
Tech 2020-02-03T20:40:57Z

Alphabet breaks out YouTube and Cloud financials for the first time as Google's overall revenue slowdown misses Street targets

The Google parent company's bottom line in the fourth quarter topped analysts' expectations. But its revenue fell short.
Advertising 2020-02-03T19:35:11Z

Super Bowl 2020 was the biggest ever in terms of ad spend. Here are the best and worst commercials.

Advertisers shelled out $5.6 million for 30 seconds of screen time. But not all the ads struck gold.
BI Prime Advertising 2020-02-03T18:38:00Z

Digital ad firm PubMatic is building a product to help publishers capitalize on streaming TV

The company has 40 people building an OTT product that it plans to roll out in the first half of this year.
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